IRL FLAGSHIP SÀI GÒN

Echoing the quiet spirit of our Hanoi flagship, SEESON 199 Dien Bien Phu explores a new form of stillness-subtle, grounded, and culturally rooted. Inspired by block bricks and winter landscapes in Katja Lang’s paintings, the space invites guests to pause, reflect, and reconnect. Rooted in this philosophy, the store prioritizes the use of traditional Vietnamese materials within a modern architectural context. A stone bridge, symbolic of the Northern countryside, is reimagined as the product display; hemp-fiber rugs add warmth and tactility. More than a store, it’s a place to feel-where silence becomes part of the experience.